7 FIGURE AGENCY INTENSIVE
MEETING AGENDA
We've got some amazing sessions planned for you!
Here is an overview of the agenda for the event.
IMPORTANT LINKS
IMPORTANT LINKS
DOWNLOADS: https://sevenfigureagency.com/downloads
HOTEL: JW MARRIOTT MARQUIS MIAMI 255 Biscayne Blvd Way, Miami, FL 33131
ATTENDING VIRTUAL?
ZOOM LINK: https://us06web.zoom.us/j/86147732100
AFTER HOURS: After hours 7FA hangout in Baloud Sud (Open until 11pm)
JULY 2025
MONDAY, JULY 7, 2025
3:30-5:30 PM
SEVEN FIGURE AGENCY BASKETBALL GAME
JW MARRIOTT MARQUIS MIAMI, BASKETBALL COURT ON THE CONCIERGE LEVEL FLOOR (19TH FLOOR)
CHECK IN & PICK UP YOUR EVENT KIT
7:00 PM
COCKTAIL WELCOME RECEPTION & AXE THROWING EVENT
JW MARRIOTT MARQUIS MIAMI, 3RD FLOOR
Hosted By Josh & Yesenia Nelson and the 7FA Coaches & Mentors
DAY 1: TUESDAY JULY 8, 2025
8:00 AM
CHECK IN & EVENT KIT
JW MARRIOTT MARQUIS MIAMI, THIRD FLOOR, MET BALLROOM
CHECK IN & PICK UP YOUR EVENT KIT
9:00 AM
MOMENTUM SNAPSHOT
JOSH NELSON
KICKOFF, STATE OF THE UNION & MOMENTUM SNAPSHOT
During this session, we'll review the agenda for the event, the State Of The Union & our momentum snapshot to capture the wins from the past, focus on the existing foundation & get clear on what we'll build in the days ahead.
10:15 AM
BREAK
10:30 AM
THE MINDSET & METHODOLOGY FOR AGENCY GROWTH: BUILD, SCALE, AND WIN BY THE NUMBERS
AUSTIN HOUSER, BASE COAT MARKETING
In this session, Austin Houser, founder of Base Coat Marketing, will walk through the mindset shifts and data-driven strategies that fueled his agency’s rapid rise from startup to multiple seven figures. Serving the painting niche, Austin has grown one of the fastest-scaling agencies in the 7FA community by pairing relentless focus with sharp financial discipline.
He’ll share how he thinks about growth, how he manages for profitability, and what it takes to win, not just in theory, but by the numbers. If you’re looking for a practical, grounded perspective on scaling the right way, this is a session you don’t want to miss.
12:30 PM
LUNCH BREAK
SEE LIST OF NEARBY RESTAURANTS PROVIDED BELOW
12:30 PM
WOMEN’S LUNCHEON
JW MARRIOTT MARQUIS MIAMI, THIRD FLOOR, MET BALLROOM
2:00 PM
AGENCY GROWTH PANEL
AUSTIN IRABOR, APRIL EDWARDS, TRAVIS WEATHERS, MATT PLAPP
In this dynamic panel, you’ll hear directly from some of the top-performing members of the 7FA community as they break down the exact strategies that have fueled their growth. From high-ticket sales to scalable lead gen systems, these are real-world tactics from agency owners who are actively building and winning.
You’ll hear from:
Austin Irabor (NETFLY) on closing high-ticket retainers with confidence
Travis Weathers (Rotate Digital) on turning Facebook group conversations into client deals
April Edwards (Deck Builder Marketers) on using events and associations for long-term growth
Matt Plapp (America’s Best Restaurants) on building and managing a full-scale sales team
This is a powerful opportunity to see what’s working right now across niches, business models, and growth stages, and take those lessons back into your own agency.
3:30 PM
THE MASTERMIND
In this session, you'll meet with a small group of agencies of similar size to your own. Each of you will have a chance to be in the "hot seat" and break through that one area you're struggling with in your agency.
5:00 PM
WRAP UP
6:30 PM
DINNER
JW MARRIOTT MARQUIS MIAMI, THIRD FLOOR, MET BALLROOM
ALL MEMBERS ARE INVITED TO ATTEND
7:30 PM
AWARDS CEREMONY
JW MARRIOTT MARQUIS MIAMI, THIRD FLOOR, MET BALLROOM
DAY 2: WEDNESDAY JULY 9, 2025
8:00 AM
COACH CONNECTION
JW MARRIOTT MARQUIS MIAMI, THIRD FLOOR, MET BALLROOM
This is a great opportunity to meet with a coach and discuss any stuck points or questions you may have.
9:00 AM
KICKING OFF THE DAY
JOSH NELSON
9:20 AM
FUTURE-PROOFING YOUR AGENCY: HOW TO SCALE VALUE IN A SHIFTING LANDSCAPE
MARCUS SHERIDAN, AUTHOR OF "ENDLESS CUSTOMERS " AND "THEY ASK, YOU ANSWER "
As competition rises and AI continues to reshape the marketing landscape, standing out, and staying relevant, requires more than just strong execution. In this session, marketing thought leader and bestselling author
Marcus Sheridan will share how to future-proof your agency by building trust, leading with value, and adapting to the challenges ahead.
Drawing from his foundational work in They Ask, You Answer, Marcus will walk you through what it takes to stay ahead of industry shifts and scale strategically in a world where change is the only constant. If you want to position your agency for long-term success, this is a conversation you won’t want to miss.
10:20 AM
BREAK
10:35 AM
THE CONSULTATIVE AGENCY: HOW TO BUILD IN-HOUSE EXPERTISE AND RETAIN CLIENTS AS A TRUSTED ADVISOR
MARCUS SHERIDAN, AUTHOR OF "ENDLESS CUSTOMERS " AND "THEY ASK, YOU ANSWER "
In this session, Marcus Sheridan will explore how agencies can position themselves as trusted advisors, not just service providers. As clients become more discerning and the market more saturated, the agencies that retain and grow long-term accounts are those that lead with insight, not just execution.
Marcus will share how to build in-house expertise, empower your team to think strategically, and shift your agency’s value from deliverables to guidance. If you want to move beyond client churn and start building deeper, more resilient partnerships, this session will show you how to lead with confidence and win through trust.
11:35 AM
BREAK
11:50 AM
AI LIKE A BOSS: HOW SMART AGENCIES ARE SCALING WITH AUTOMATION
TONY RICKETTS, LAWNLINE MARKETING
Tony Ricketts, founder of Lawnline Marketing, brings an engineer’s mindset to agency operations, and in this session, he’ll show you how to use AI not just as a tool, but as a strategic advantage. From automation to systems thinking, Tony will walk through how he’s restructured his agency to deliver better results with leaner teams.
Expect practical, highly tactical insights on how to apply AI across your workflows, reduce dependency on headcount, and increase output without sacrificing quality. If you're ready to think bigger about efficiency, scale, and the future of your agency, this session delivers the blueprint.
1:00 PM
LUNCH BREAK
SEE LIST OF NEARBY RESTAURANTS PROVIDED BELOW
2:30 PM
YOUR NEXT KEY HIRE & PANEL
JOSH NELSON, YESENIA NELSON, JIM AHLIN
PANELISTS: CRIS RODRIGUEZ, NICK HOARD, TRAVIS WEATHERS, SEAN MCMEEN
As your agency grows, the next stage of scale often hinges on one critical question: Who do you need next?
In this session, you’ll walk through a practical framework to identify the next key hire that will unlock growth and free you from operational bottlenecks.
You’ll also hear from a panel of experienced agency owners sharing what’s worked inside their own teams:
Cris Rodriguez on hiring an Operations Manager
Nick Hoard on bringing in Account Managers
Travis Weathers on scaling with Sales Professionals
Sean McMeen on using Appointment Setters and House Managers
This session is built to help you clarify your next move, avoid common hiring mistakes, and structure your team for sustainable growth. Whether you're making your first hire or expanding your org chart, this is the insight you need to move forward with confidence.
2:30 PM
APLAYER BREAKOUT - FROM SALES REP TO SECOND-IN-COMMAND: GROWING YOURSELF TO GROW YOUR COMPANY
DOUG SMITH, DIRECTOR OF OPERATIONS AT AMERICA'S BEST RESTAURANTS
In this session, your A-Players will have the opportunity to learn directly from Doug Smith, the Director of Operations at America’s Best Restaurants. Doug has made the journey from sales rep to second-in-command, and he’ll be sharing what it takes to grow into a leadership role that drives real impact.
This session is designed for team members who want to step up, lead more effectively, and become a trusted force behind the agency’s success. Doug will unpack the mindset, habits, and responsibilities that define high-performing operational leaders, and how your team can grow into that role from wherever they are now.
3:15 PM
BREAK
3:30 PM
IMPLEMENTATION ROADMAP
JOSH NELSON
Get ready to reset your roadmap and strategize for success in the next 90 days. Discover how to set clear goals, define targets, and create a powerful marketing and promotional plan. Josh will guide you through aligning your goals, targets, and projects to ensure a cohesive and effective implementation strategy. Take advantage of this opportunity to crush your goals and propel your success!
3:45 PM
A PLAYERS SESSION - LEVEL UP: GROWING YOU TO GROW THE AGENCY
DR. WILLIAM ATTAWAY, CATALYTIC LEADERSHIP LLC
As your agency scales, the success of the business depends more and more on the strength of the team behind it. In this A-Player session, Dr. William Attaway will speak directly to your team members about how to take ownership of their growth, lead themselves well, and increase their impact inside the agency.
This session is designed to help your top performers develop the mindset, self-awareness, and adaptability needed to thrive in a fast-moving environment. It’s not about titles, it’s about influence, initiative, and becoming the kind of team member that drives the agency forward.
5:30 PM
WRAP UP
6:30 PM
MASTERMIND MEMBERS DINNER IN PLAZA 4 & 5 ON THE 5TH FLOOR
JW MARRIOTT MARQUIS MIAMI, 5TH FLOOR, PLAZA 4 & 5
Mastermind members only event.
Have your Ninja Hacks ready tomorrow! If checking out tomorrow, please feel free to bring your luggage with you.
NEARBY RESTAURANTS
LISTED IN ORDER BY NEAREST LOCATION TO THE JW MARRIOTT MARQUIS MIAMI
We recommend using Uber to get around.
Boulud Sud Miami - After Hours Hangout!
Experience an innovative twist to your dinners in downtown Miami with our classic Mediterranean cuisine.
Located in the hotel lobby.
305-421-8800
Open: Breakfast, Lunch & Dinner
*After Hours: Order food until 10:30pm and drinks until 11pm
Met Cafe & Bar
Met Café and Bar offers a menu of American favorites that is sure to have something for anyone.
Located on the 2nd Floor
305-421-8600
Open: Lunch & Dinner
Intermezzo Coffee Bar
Intermezzo coffee bar is perfect for pick-me-up pastries and sweet goods in downtown Miami
Located on the 2nd Floor
305-421-8600
Open: Lunch & Dinner
ZUMA
Modern Japanese Cuisine
270 Biscayne Blvd Way, Miami, FL 33131
305-577-0277
Open: Lunch & Dinner
Gordon Ramsay Hell's Kitchen
Concept restaurant in Miami with decor and dishes inspired by its namesake TV show.
333 Biscayne Blvd Way, Miami, FL 33131
786-688-0082
Open: Lunch & Dinner (Closes at 10pm)
Novikov
Asian fusion restaurant in downtown Miami.
300 S Biscayne Blvd, Miami, FL 33131
305-485-1000
Open: Lunch & Dinner
Il Gabbiano
Romantic Italian Waterfront Restaurant
335 S Biscayne Blvd, Miami, FL 33131
305-373-0063
Open: Lunch & Dinner
The Capital Grille
Upscale with dry-aged steaks and seafood.
444 Brickell Ave, Miami, FL 33131
305-374-4500
Open: Lunch & Dinner
Black Market Miami
This upscale sports bar offers classic American pub fare in a slick, space with plentiful HD TVs.
168 SE 1st St, Miami, FL 33131
305-400-8023
Open: Dinner (Closes at 11pm)
Julia & Henry's
The Ground floor offers 11 eateries featuring Latin American & European specialties by top local and international chefs.
200 E Flagler St, Miami, FL 33131
786-703-2126
Open: Lunch & Dinner (Closes at 10pm)
New York Roma Pizza
New York–style pizza joint with pies, slices, Italian classics & limited counter seating.
125 SE 2nd Ave, Miami, FL 33131
754-354-4525
Open: Lunch & Dinner (Closes Monday & Tuesday at 11pm, Wednesday at 2am, and Thursday at 4am)
Cvi.che 105
Peruvian eatery with cocktails, ceviche, and art.
105 NE 3rd Ave, Miami, FL 33132
305-577-3454
Open: Lunch & Dinner
Truluck's Seafood Restaurant
Seafood, steak, and crab house.
777 Brickell Ave, Miami, FL 33131
305-579-0035
Open: Lunch & Dinner
P.F. Chang's China Bistro
Chinese cuisine, stylish, high-energy bistro.
701 S Miami Ave, Miami, FL 33131
305-358-0732
Open: Lunch & Dinner
Hutong Miami
Chinese, blending 'yin' and Miami 'yang'.
600 Brickell Ave, Miami, FL 33131
786-388-0805
Open: Lunch & Dinner
Fratelli Milano
Top downtown Italian restaurant loved by locals.
213 SE 1st St, Miami, FL 33131
305-373-2300
Open: Lunch & Dinner
Novecento Bistro Argentino
Argentinean and Mediterranean cuisine.
1414 Brickell Ave, Miami, FL 33131
305-403-0900
Open: Breakfast, Lunch & Dinner
Casa Tua Cucina
Italian open-kitchen food hall.
70 SW 7th St, Miami, FL 33130
305-755-0320
Open: Lunch & Dinner
LPM
Fresh French Mediterranean cuisine.
1300 Brickell Bay Dr, Miami, FL 33131
305-403-9133
Open: Dinner
Dirty French Steakhouse
Glamorous French-inspired bold steakhouse.
1200 Brickell Ave, Miami, FL 33131
305-990-8707
Open: Dinner
Osaka
Engaging Peruvian Nikkei cuisine.
1300 Brickell Bay Dr, Miami, FL 33131
786-627-4800
Open: Lunch & Dinner
Amara at Paraiso
Dynamic waterfront dining, local ingredients.
3101 NE 7th Ave, Miami, FL 33137
(305) 676-9495
Open: Lunch & Dinner
Tacology
Avant-garde mercado-style taqueria.
701 S Miami Ave, Miami, FL 33131
786-347-5368
Open: Lunch & Dinner
EXPERIENCES IN THE AREA
LISTED IN ORDER BY NEAREST LOCATION TO THE JW MARRIOTT MARQUIS MIAMI
PLEASE NOTE SOME PARKS AND BEACHES ARE CASH ONLY FACILITIES
Miami City Tour and Biscayne Cruise
Miami City Tour and Biscayne Cruise
Vizcaya Museum & Gardens Tour
Miami, FL 800-303-1503
Everglades Adventure Everglades National Park
Miami, FL 800-303-1503
Grand Miami Air Tour
Miami, FL 800-303-1503
Bayside Tours
Miami, FL 305-374-6283
Millionaires Row
Miami, FL 305-379-5119
Miami Children's Museum
980 MacArthur Causeway, Miami, FL 305-373-5437
Jungle Island
1111 Parrot Jungle Trail, Miami, FL 305-400-7000
Miami Seaquarium
4400 Rickenbacker Causeway, Miami, FL 305-361-5705
Zoo Miami
12400 SW 152nd St, Miami, FL 305-251-0400
Biltmore Golf Club
1200 Anastasia Ave, Coral Gables, FL 305-460-5364
Miami Beach Golf Club
2301 Alton Rd, Miami Beach, FL 305-532-3350
Crandon Golf Key Biscayne
6700 Crandon Blvd, Key Biscayne, FL 305-361-9129
Doral Golf Club
4400 NW 87th Ave, Doral, FL 305-592-2000
Don Shula's Golf Club
7601 Miami Lakes Dr, Miami Lakes, FL 305-820-8106
South Beach
Approximately 5.8 miles from JW Marriott Marquis Miami
Key Biscayne
Approximately 8.6 miles from JW Marriott Marquis Miami
Fort Lauderdale
Approximately 28 miles from JW Marriott Marquis Miami